Enhance Your Marketing Through Personal Products Promotion

If you are in sales, great customer service and product knowledge are the basic foundation to your success. These skills will undoubtedly increase your production and earnings over time, but growing your business by word of mouth advertising and through past customers referrals will take time. Adding marketing and promotional products to promote your business will be an effective compliment to expand your business faster.

If you are in the financial or real estate business, after you have completed a transaction and your customer is happy with your service, they may tell their friends and family for a few weeks. Unfortunately, after a few weeks the referrals will likely stop unless you maintain contact with them. A strong marketing and promotional campaign is a vital key to keeping up with your competition. Promotional campaigns use products that have your name, logo, and contact information on them to help you grow your business and develop recognition in your marketplace. When calling on your lead sources make your sales calls more effective and lasting by offering them useful products that will promote your services. Typical promotional products such as: pens, cups, flash lights, tape measures, and stress balls are all useful items in the real estate and financial industries. If you add a promotional campaign to your marketing endeavors, you should be able to lengthen the time your past customers and lead sources promote you and your business, thereby retaining a higher percentage of your past customers.

Promotional items will also assist you in introducing a new services or products that you may want to offer. These new products and services may help you specialize and become more profitable. Becoming an expert in rehabilitation loans, first time home buyer down payment assistance loans, or zero down payment mortgage products and promoting your expertise through marketing and promotional products campaigns will decrease the time needed to capture new business and profits. You can create a marketing promotional campaign to maintain contact with past customers, reach out to new customers at events, or more effectively promote yourself through your sphere of influence. Creating an effective promotional marketing campaign will help you and your contacts spread the news of what you can offer. Promotional items should fit your business needs and can be used as closing gifts, informational pieces, generalized marketing, and employee retention and motivation.

Creating an all-encompassing marketing system should utilize all aspects of personal promotion to reach your lead sources, these include: seminars, product knowledge, outstanding customers service, consistent contact, and retention systems to maximize your efforts. Developing a total marketing plan will enhanced your overall image as an expert and increases the likelihood that they will recommend their connections to you.

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5 Tips for Improving Your Real Estate Website

If you want to raise the visibility of your real estate office and improve your sales, the best investment you can make is in a professionally designed real estate website.

You may be tempted to simply use a template for your website in order to “save money.” A template may seem like the cheaper option, but it will leave potential clients less than impressed.

Your website is your best salesman – it’s the first place that potential clients will go to when they’re thinking about purchasing a new property. If the layout is sloppy and the links don’t work, clients will get frustrated and move on.

Think of your website as your store front. If customers were to go in person to a place of business and the building was falling down, they wouldn’t hesitate to drive past. It’s the same with your site – if it’s in poor shape and looks unprofessional, potential clients will think it’s a reflection of your business and will go to another realtor’s site instead.

Accessible and Easy to Search Listings

This is why most potential clients come to your site – they want to see what properties are available. This should be one of the very first things that customers see when they visit your website. Don’t make the search options difficult to find, buried on some random page. Put them front and center on your home page so people don’t have to waste time looking for them.

You also need to make sure that the listings are easily accessible. Some realtors force people to create an account or submit and e-mail address before searching through listings. This is a sure way to lose potential clients. Providing customers with the information they want will keep them interested.

A Variety of Shareable Content

Listings are essential, but they’re not the only type of content you should include on your site. The more information you can provide to potential clients, the better. Pictures help to sell homes, but videos sell an experience. Posting videos of homes and the neighborhoods they’re in will not only keep visitors to your site engaged, they will also help improve your ranking in search engine results.

Providing regular written content will also improve your visibility in search engines. When a search engine like Google ranks results, it takes into consideration how often and how recently a site is updated. Regularly posting informative and engaging articles on your site’s blog will help bump up your site’s ranking, which draws in more customers.

You also need to be sure that the content you provide on your site is sharable on social media. If someone sees an amazing home on your site then shares it with their friends and followers on social media, you’ve just received a bit of advertising for free. Those who are interested will click on the link, driving more traffic to your site.

Include Social Proof

Social proof is when people take others’ opinions into account before making a decision. An example of this would be looking at an online store to see how many “stars” a product has received before making a purchase.

For a realtor, testimonials will be the best way to offer social proof. The process of buying a home can seem overwhelming at times. Potential customers will feel reassured and be more confident in contacting agents if they know that others in the past have had positive experiences

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How to Buy Real Estate Advertising Even When Money Is Tight

Trying to boost your real estate sales and profits while saving your resources can be a delicate balancing act. Between maintaining current levels of turn-around, trying to minimize loss, as well as maximizing your profitability, it may seem counter intuitive to begin considering pouring resources into a new strategy. Real estate advertising may look like a gamble when things have stagnated, but great amazing marketing and the knowledge of professional business consultants can be just the boost you need to revitalize your real estate business. Here are some tips on how to buy real estate advertising even when money is tight.

1. Know your marketing needs.

When you are shopping around for the perfect consulting firm to help you with your advertising it is important to know what your needs are. The more specific you can be with the needs of your business, the more fine-tuned the proposals and solutions will be during your consultations. Once you have some great strategic marketing proposals to consider, you can begin looking honestly at your particular needs and assess the potential in each accurately. Knowledge is power, and the power to differentiate from useful information and rubbish will save you money in the end.

2. Go with consultants who have great insight.

Are the marketing proposals you are being pitched boring? Do they seem outdated? Make sure your real estate advertising is targeted to your clients and is innovative, cutting-edge, and overall nothing short of brilliant. You want to be wowed by the insight and expertise of the professionals you are paying to bring your marketing and brand up to date with the current climate of your target clients. In some instances this requires completely fresh perspectives and total overhaul. More often than not, it requires experience and wisdom in executing marketing campaigns with minor tweaks in your overall message.

3. Make sure you brand is fine tuned.

You should be seeing opportunities to tweak every aspect of your advertising from messaging to branding. Your brand is the root of all your business value. Even in real estate, a simple and easy to recognize brand can convey the essence of what it is exactly you are selling them. For example, are you offering a particular style of housing? Luxury, family homes, etc., or are you offering a way of life such as retirement homes or easy living. Having a strong brand adds value and increases your profitability while conveying the deeper meaning and worth of your unique niche. Find professionals who can hone in on your uniqueness and fine tune your brand.

4. Use data and analytics

Advertising can be a very cerebral field of work. Thinking about every nuance of your business needs and trying to market to the perfect client base can become mind numbing without a proper grip on perspective. Using data and analytics to check and assess the level of success of your advertising campaign is a great way to get an accurate feel for what is working and what is not saving you money. End unsuccessful tactics immediately and move onto other ideas by looking objectively at data and analytics provided by your advertising agency.

Hiring the right consulting firm and advertising agency can be the difference between stagnation and revitalizing your business. The next time you are in need of a real estate advertising reboot, make sure to follow these money-saving tips.

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